But before going further it is important to understand - What is Google Penguin Update?
Updates Google penguins were launched to reduce search engine rankings of web sites that use black hat techniques to gain popularity and search violated webmaster guidelines . There have been 39 changes of search quality updates including penguins May 2012 , since it was launched .
1. Spam Links - Remove all unnecessary spam links pointing to your website. Make a list of links, use Google Webmaster tools and scanner site such as Yahoo opensiteexplorer.org search or browser. Learn to recognize the good and bad links and remove them manually . Examples of links are getting spam spam links domain , article and forum spam , paid links sites etc
2 . During Optimized Anchor Text - Analyze your website anchor texts , check if they are overly optimized or not. Change the name of the page instead of specific keywords. eg Intellectual Property Services Intellegenre.com
3 . Backlinks - Your website can be affected due largely linked to internal pages . Check these inbound links are a bit of spam or focused on a few relevant pages . Understanding the value of link pages, re -link pages of your website and focus on link quality instead of quantity.
4 . Footer Links - Does your web site contain lots of footer links point to pages that mainly classification ? If yes, then immediately remove these links , keep main links page in footer. Avoid using a targeted keyword links in the footer of your website.
5 . Redirects - Stop temporary redirects you have set from the visibility of higher search engine . Penguin Updates have criminalized such website that were Spamming Google with these redirects .
6. Broken Links - lets not confuse web crawlers and remove broken links on your website. Use online tools such as brokenlinkchecker.com and make a list of broken links. Set as many of them as possible and then use Google webmaster tool to request url removal .
7. Spam Content - A large number of the web page were affected due to spamming content get link value and search popularity . It can be stuffed with keywords on your web site or use of same content to a large number of websites and web directories. It is highly recommended to make changes to your website by writing relevant content and removing those spam messages with links to your website.
8. Doorway Pages - Make sure to remove all pages of low quality threshold on its website , is a violation of Google Webmaster Guideline .
9. Technical SEO - Penguin algorithm looks deeply into the technical aspects of your site that include XML sitemaps , robots.txt and registration Google webmaster.
10. Pagerank Sculpting - Practice Page Rank sculpture can be one of those reasons why websites harmed than benefited . Google has changed the way no follow link "rel =" nofollow " worked a year ago.
11. During Optimization - Most webmasters are aware of the term called "Over Optimization" or " excessively SEOed " . For several years, Google has been working on penalizing websites that were overly optimized and finally came out with a tool called penguin update. Make changes in your website , such as reducing keyword anchor text , footer, keyword stuffing , etc.
12. Quick & Easy Link - Link Building has been one of the crucial aspects of SEO for over a decade makes . The link popularity of your website depends on a number of relevant links pointing to your websites . Many webmasters practice primitive techniques of link building to get quick and easy access. These techniques include the submission of links to directories of low quality, spam comments , article spamming, forum signature spam , etc. Google has focused on all the websites that have participated in this kind of spam activities .
13 . Moving to a new domain - If your website is banned by Google after upgrade penguins , we suggest a fresh start and transfer the contents to a new domain .
14 . Website Audit - Perform SEO Audit on your website that includes analysis of indexed pages , content, landing pages, keyword term orientation , format, duplicate content check , page URL , internal links, redirects, texts anchor , footer links and meta tags, etc.
15 . Sale Link - Buying or selling links means the manipulation of search results is against Google 's webmaster guidelines . If you have done any way , take quick action and remove these links to recover your website worth penguin update .
16 . Make user friendly content - content websites user friendly quality has given greater importance in updating penguins. These websites not only improved their search positioning , but also received more visitors. If your site was affected because of the keyword stuffed content of low quality, it's time to make the necessary changes .
17 . Article Spinning - unwanted mail web team Google had already announced that the machine made content would be the main objective. Websites that have " Spun Content" usually generated by article spinning software were penalized in updating penguins. If you have content you generated with these tools, give them a human touch or change completely. Stop using these tools.
18 . Dead Links - links dead can be damage to your website if it is above the average (over 20 %). If it is more than 40 % of their web site no longer be displayed on the second page of Google for a search query .
19 . Request for Reconsideration - sure to go through Webmaster Quality Guidelines , understand what might be the real reason for it. Make every guideline changes violate Google and submit a request for reconsideration. However, if your site is affected by the algorithm ; send review does not do anything. Google search results are not manually updated.
20 . Canonical URLs - Check Error canonical URL , and better remove and clean unnecessary links on your site.
21 . Duplicate Title - Title Duplicate confuses search engines , but should be set to lift the ban . Create unique title for each web page , select keywords carefully and quotes no title search to avoid duplicate publication .
22 . Build natural links - Try to gain natural links to the websites of the authorities that can improve your link popularity . Establish natural links for visitors seeking information rather than search engines . Some of the best examples of natural link building are contextual link , creating good content and viral videos . Avoid low quality directories , link farming , article link spam , etc.
23 . Scheme - A lot of penguins have treated victims of this complicated HTML layout , you could be one of them .
24 . Link Warnings - What links these warnings ? Ignored ! Many websites ranking crossing ignored these warnings sent unnatural links to their accounts by Google Webmaster . Retrieve these messages and fix the problem .
25 . Negative SEO - Some people believe that the practice of negative SEO can retrieve it. But the reality is different and you should not keep anything beyond webmaster guideline